An idea for contemporary methodology

Recently I have been thinking about how to undertake some experiments after I have completed more research and came up with a couple of ideas. In work, I have been working with animated gifs used for advertising and started to notice how many of these things there actually are on the website we visit. On nearly every website there is some form of advertising, either one of these animated gifs or static images. I’ve been thinking about adopting the animated gif (possibly creating a website for these) into my experimentation phase, I feel there is an element of Pop Art to this, although I don’t want to go down that they took, from how they used aspects of culture from their time into their work, and how the animated gif could be used to reflect on contemporary uses of advertising in our time. I’ve also been quite interested in how people brand and style these, again from following company brand guidelines in work whilst making these gifs. I’ve created a few templates that show the typical sizes of these.